Western Star is building trucks like we’ve never seen before. The launch videos for their 47X, 49X, and 57X models needed to feel as epic, bold, and tough as the drivers who drive them. In collaboration with Broadhead, we produced cinematic short films combining the inspiring elements of a brand anthem with the technical information the drivers need to know out on the road. The videos featured products from three separate Daimler Trucks North America brands: Western Star Trucks, Alliance Parts, and Detroit Diesel Corporation.
Client: Western Star Trucks
Agency: Broadhead
Production Studio: Deep Sky
Senior Marketing Director: Andy Johnson
Senior Production Manager: Cindy Marks
Project Manager: David Gutlay
Film Director: Jared Hobbs
Producer: James Horn
Western Star is building trucks like we’ve never seen before. The launch videos for their 47X, 49X, and 57X models needed to feel as epic, bold, and tough as the drivers who drive them. In collaboration with Broadhead, we produced cinematic short films combining the inspiring elements of a brand anthem with the technical information the drivers need to know out on the road. The videos featured products from three separate Daimler Trucks North America brands: Western Star Trucks, Alliance Parts, and Detroit Diesel Corporation.
Client: Western Star Trucks
Agency: Broadhead
Production Studio: Deep Sky
Senior Marketing Director: Andy Johnson
Senior Production Manager: Cindy Marks
Project Manager: David Gutlay
Film Director: Jared Hobbs
Producer: James Horn
The third Western Star launch video, 57X, was filmed in Tucson, Arizona over the course of four days. We sent our crew from Portland to capture vehicle running footage, sunrise and sunset shots, rural and in-city shots, beauty interiors, Saguaro National Park, Port of Tucson, and lifestyle b-roll. We rigged multiple vehicles and captured car-to-car, light and heavy drone, steady cam, and other complex camera systems.
Back in the studio, two editors worked simultaneously to shape 80 hours of raw footage into a cohesive whole, with only eight days before the finished video was due. While one editor worked in the studio with our producers and the Western Star team, the other worked off-site to execute the client's preferences and bounce them back to the studio. This method streamlined the editing process.
For this launch video we utilized DaVinci Resolve for editing and color-correction. We handled dozens of visual effects shots and motion graphics, and coordinated with the agency and client with their sound designer.
Filmed over the course of 11 days on four separate shoots that extended from February to September of 2020, the massive production was far bigger than any we'd tackled previously. Each day began with a crew roundup to coordinate the day's shooting, making sure all the specific shots would be captured. The demands of the long shoot required us to split the production into two separate units—one capturing exterior shots while the other filmed inside the truck cabins. Since the angle of the sun and time of day were vitally important, the use of two units enabled the production to stay on schedule. Our crews filmed with light and heavy drones, vehicle rigs, steady cams, and car-to-car.
Over the course of two months we logged hundreds of hours of footage and multi-cam editing. During this time we were live-streaming edits with the client due to Covid restrictions. While finalizing the edit we handled dozens of visual effects shots and motion graphic overlays. Additionally, we worked with the DaVinci colorist and sound designer providing raw assets needed to finalize color and audio.
Client: Western Star Trucks
Agency: Broadhead
Senior Marketing Director: Andy Johnson
Senior Production Manager: Cindy Marks
Project Manager: David Gutlay
Copywriter: Steve Cox
Production Studio: Deep Sky
Film Director: Jared Hobbs
Producer: James Horn
PA: Pro Bagchi
AD: Jason Wilkenson
DP: Jeremiah Scott
Second Unit Camera: Bryan Thompson
Third Unit Camera: Steve Crocker
4th Unit Camera: Kalina Torino
Drone: Taylor Donaldson
Grip: Das Leune
Editoral Supervisor: James Allen
Senior Editor: Christoph Baaden
Assistant Editor: Bryan Thompson
Motion Graphics: Daniel Bueno
Motion Graphics: Milan Erceg
Colorist: Jordan Snider
Assistant Colorist: Evan Gandy
VFX: Zack Dixon
VFX: Eric Reed
CG: Fury
Audio Mix: Lance Limbocker
Audio Mix: Chip Sloan
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