Daimler Trucks North America

The next generation of trucking

As a long-time production partner of Daimler, we were proud to produce their brand launch content when they became Daimler Truck North America. As a first step, we created the fully live action “Purpose” videos as a brand anthem, which debuted during a Portland Trail Blazers game and is part of a long-running TV and digital campaign.

 In a more technical video, we next teamed up on the Level 4 Autonomous Freightliner Cascadia video, featuring footage shot on the factory floor and beautiful 3D visualizations of the truck’s features.

Client: Daimler Trucks North America
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Post-Producer: James Horn
Editing/Color Grade: Brett White
Sound Design and Mix: Lance Limbocker

More Credits

As a long-time production partner of Daimler, we were proud to produce their brand launch content when they became Daimler Truck North America. As a first step, we created the fully live action “Purpose” videos as a brand anthem, which debuted during a Portland Trail Blazers game and is part of a long-running TV and digital campaign.

 In a more technical video, we next teamed up on the Level 4 Autonomous Freightliner Cascadia video, featuring footage shot on the factory floor and beautiful 3D visualizations of the truck’s features.

Client: Daimler Trucks North America
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Post-Producer: James Horn
Editing/Color Grade: Brett White
Sound Design and Mix: Lance Limbocker

More Credits

Purpose

DTNA | The Level 4 Autonomous Freightliner Cascadia

Our Envisioned Future

Daimler Trucks North America’s Electric Mobility Group sets the standard for reducing emissions and charting a sustainable future. To communicate this, we produced this inspiring video aimed at creating an emotional resonance with their audience. We filmed, edited, and mixed all audio in this piece.

Purpose

We partnered with Daimler Trucks North America to produce this live action brand-defining video to usher in the next generation of the company. Combining existing footage we shot for previous projects with DTNA with unique footage we shot for this video specifically, we worked with our partners from pre-production to editorial and post-production to create a video to accompany their debut as an independent brand. The video premiered at a Portland Trail Blazers game at the Moda Center in late 2021.

The Level 4 Autonomous Freightliner Cascadia

In order to demonstrate the capabilities of the Level 4 Autonomous Freightliner Cascadia, we visited DTNA’s facility to shoot live action footage on the floor with their Director of Engineering, Suman Narayanan. We also captured footage of the truck driving out in the field.

To help viewers comprehend how the truck works, we created stylized 3D renders of the truck’s inner parts, showing the braking, steering, low-voltage power net system and communication network. These were created utilizing CAD models of the truck provided by our partners.

CREDITS

Purpose
Client: Daimler Trucks North America
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Post-Producer: James Horn
Editing/Color Grade: Brett White
Sound Design and Mix: Lance Limbocker

Level 4 Autonomous Freightliner Cascadia
Client: Daimler Trucks North America
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Producer: James Horn
Director of Photography: Jeremiah Scott and Bryan Thompson
Editing/Color Grade: Brett White
Sound Design and Mix: Lance Limbocker
Gaffer/ Grip: Jason Wilkinson
Edit and Color: Brett White
3D Animation and Design: Wes Meeks
Final Audio Mix: Lance Limbocker

Our Envisioned Future
Client: Daimler Trucks North America
Production Studio: Deep Sky
Creative Director: Jared Hobbs
Post-Producer: James Horn
Editing/Color Grade: Brett White
Sound Design and Mix: Lance Limbocker