We teamed up with the NFL's Seattle Seahawks to create an engaging in-game animation to play at Lumen Field during the 2022 season. Inspired by the game Plinko, this animated game engaged fans of all ages, strengthened their home field advantage, and promoted the strong culture around 'the 12s', all with a uniqely Seahawks, Seattle, and PNW themed experience. We created 3 possible winners (The 12s, Blitz, and Boom) to keep fans on their feet each time.

We determined which Seattle landmarks the team wanted to focus on, then go to work on developing concept art. Since the video is one long downward camera pan, each scene needed to flow seamlessly to the next. Our background artist created a beautiful painterly mural as a backdrop. Our 3D team used the concept art as a basis to model environments in which the ball would bounce, and created a bouncing simulation for the ball as well. Our 2D animation team breathed some fresh PNW life into the backgrounds with simple animations too.

Ultimately, the Seahawks played this animation during their home games, showing all 3 possible outcomes just to keep fans on their feet.