In partnership with Gard and the Oregon Department of Transportation, we proudly crafted a series of 3D animated Public Service Annoucement (PSA) videos, underlining the significance of safety and the importance of well-being for all Oregonians.
Client: ODOT
Agency: Gard Communications
Studio: Deep Sky
Director: Jared Hobbs
Producer: James Horn
In partnership with Gard and the Oregon Department of Transportation, we proudly crafted a series of 3D animated Public Service Annoucement (PSA) videos, underlining the significance of safety and the importance of well-being for all Oregonians.
Client: ODOT
Agency: Gard Communications
Studio: Deep Sky
Director: Jared Hobbs
Producer: James Horn
In collaboration with ODOT and Portland’s Gard Agency, we created an animation to educate the public about Oregon's updated bicycle passing law. This law, revised in 2023, clarifies that drivers can cross the centerline to pass cyclists safely and must slow down while doing so. Our goal was to make this new regulation clear and memorable.
We focused on thoughtful design and animation. Using clean lines, calming colors, and smooth transitions - complete with a “Be Patient & Hold Back” 'patch'. We chose a relaxing and approachable style, intended to encourage respectful behavior on the roads.
This 30 second spot received attention from Bike Portland and continues to play a role in promoting transportation safety throughout Oregon.
Building on the success of our past videos with Gard and the Oregon Department of Transportation, we decided to again join forces on this 3D animated spot demonstrating the new Stop As Yield Law. Shifting gears into our first fully 3D spot for ODOT, we wanted to create something special for our long-time clients. To do this, we created a realistic, yet stylized, urban environment for our characters to navigate, and we storyboarded sequences that are well-known to many cyclists. Our 3D team designed, modeled, and textured this entire cityscape, closely mimicking the vibrant towns and cities across our home state of Oregon. As for characters, the cyclists were rigged specifically for whatever they were riding, while the pedestrians in the background were rigged uniquely for walking.
Legal to Pass
Client: ODOT
Agency: Gard Communications
Production Studio: Deep Sky
Animation Studio: Imaginary Planet
Producer: James Horn
3D Lead: Esli Becerra
Pedestrian Speed
Client: ODOT
Agency: Gard
Production Studio: Deep Sky
Animation Studio: Imaginary Planet
Producer: James Horn
Creative Director: Barret Thomson
New Stop As Yield Law
Client: ODOT
Agency: Gard Communications
Production Studio: Deep Sky
Animation Studio: Imaginary Planet
Producer: James Horn
Creative Director: Barret Thomson
Technical Director: Elliott Bynum
Modeling/texturing: Kevin Atkins
Animation: Jordan Heard
Lighting/Compositing: Esli Becerra
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