Giro

Bike Helmets and Shoes CGI Product Renders

Our third year collaboration with our friends at Giro Sports. We rendered all their bike helmets and goggle SKUs which are utilized for both print and online catalogues. During Q2 we setup the season’s production pipeline, optimized product CAD silhouettes, modeled missing elements, and created custom color shaders for each angled SKU. As well prepped thousands of decals and graphic files.

Like photography, we had to prep and label all products. But unlike traditional photography, CGI requires collecting thousands of digital files and preparing them in a 3D application. It’s a huge task, but the results and cost savings are worth it. Once the master silhouette are modeled, textured, lit and approved, future colorways are a fraction of the cost compared to photography. With CGI you have control over manufacturer defects, decal changes, gloss, tints, color, angles, and best of all, there’s no need for rotoscoping and Photoshop touch-ups.

Award Category

3D Visualization

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3D Visualization

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Credits

Amazing people who contributed to this project

Bike Helmets

Client: Giro Sport Design
Production Studio: Deep Sky
Exec. Producer: Jared Hobbs
Production Manager: Elliott Bynum
3D Artist: Michael Johnson
3D Artist: Geoffrey Nakanishi
3D Artist: Jordan Heard
3D Texture Artist: Kevin Atkins

Bike Shoes

Client: Giro Sports
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum
3D Artist: Esli Becerra
3D Artist: Geoffrey Nakanishi
3D Artist: Michael Johnson
3D Artist: Joe Antico

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