Minestar | Work | Deep Sky

Caterpillar (CAT)’s updated MineStar app brings together information from machines and mining operations in one place. We created a series of smaller videos around the launch, helping introduce the updated app and what it can do.

The work focused on making a lot of information easier to take in through concise, visually driven pieces.

Client: Caterpillar (CAT)
Studio: Deep Sky
Producer: Elliot Freeman
Creative Director: Barret Thomson

DELIVERABLES
1 × hero video
Additional shorts

‍

More Credits

Caterpillar (CAT)’s updated MineStar app brings together information from machines and mining operations in one place. We created a series of smaller videos around the launch, helping introduce the updated app and what it can do.

The work focused on making a lot of information easier to take in through concise, visually driven pieces.

Client: Caterpillar (CAT)
Studio: Deep Sky
Producer: Elliot Freeman
Creative Director: Barret Thomson

DELIVERABLES
1 × hero video
Additional shorts

‍

More Credits

CAT MineStar needed to communicate a range of complex technologies and ideas across a series of short videos. We developed a cohesive visual approach across multiple pieces, using design and motion graphics to give each story its own treatment while keeping the broader campaign connected. The result was a collection of concise, visually driven videos that made the technology easier to understand and more engaging to watch.

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CREDITS

Client: Caterpillar (CAT)
Studio: Deep Sky
Producer: Elliot Freeman
‍Creative Director: Barret Thomson
3D Animation: Aleks Kostrikin

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