As the leader in digital contracting, Ironclad asked us to help them emphasize their groundbreaking role in the digital revolution of the backbone of business: the contract. The narrative had to feel epic and compelling, while also informative.
Starting with ‘What is Digital Contracting?’, we created this epic narrative while also establishing a brand style. In future videos like the Clickwrap and Connect launches or their seasonal State of Digital Contracting live events, we expanded this style for a variety of uses, environments, and characters.
We continue to partner with Ironclad on other brand-defining content as they chart their growth in the technology sector.
Studio: Deep Sky
Client: Ironclad
Producer: Seth Chaffee
Producer: Blake Boxer
Creative Director: Barret Thomson
2D Animators: Gaby Breiter, Matthew Seely, and Adam DiTerlizzi
Motion Graphics Artists: Milan Erceg, Eric Neff, Grant Perdew, and Tyler Benjamin
Editorial: Brett White
Audio: Brett White
As the leader in digital contracting, Ironclad asked us to help them emphasize their groundbreaking role in the digital revolution of the backbone of business: the contract. The narrative had to feel epic and compelling, while also informative.
Starting with ‘What is Digital Contracting?’, we created this epic narrative while also establishing a brand style. In future videos like the Clickwrap and Connect launches or their seasonal State of Digital Contracting live events, we expanded this style for a variety of uses, environments, and characters.
We continue to partner with Ironclad on other brand-defining content as they chart their growth in the technology sector.
Studio: Deep Sky
Client: Ironclad
Producer: Seth Chaffee
Producer: Blake Boxer
Creative Director: Barret Thomson
2D Animators: Gaby Breiter, Matthew Seely, and Adam DiTerlizzi
Motion Graphics Artists: Milan Erceg, Eric Neff, Grant Perdew, and Tyler Benjamin
Editorial: Brett White
Audio: Brett White
We created an explainer video that was informational, yet beautiful. Leaning on the themes of synchronization and efficiency, each sequence smoothly transitions into the next. The illustrations drew on inspiration from watercolors and a painterly style, which emphasizes the hand-crafted and human-oriented aspect of Ironclad’s business as well. We also incorporated character animation with the motion graphics to further highlight how much of this process is driven by human ingenuity.
The product release of Connect played on the metaphor of two separate groups being lost in the forest and unable to find each other to convey the narrative of trying to complete a contract using more traditional communications methods.
Used to kick off Ironclad's SDC Winter 2021 event, this intro piece illustrates The Great Contract Bottleneck using the metaphor of a shipping port. We utilized Ironclad's unique visual style for the motion graphics and animation in this video.
Audiences have grown to know and trust Ironclad's products and software, but with the product launch of Ironclad Ecosystem, the world's most widely used solutions are brought together under one roof.
Utilizing Ironclad's existing illustrated brand guidelines that we've used across a variety of other videos, the video blends motion graphics with UI demos to show how Ironclad Ecosystem works.
Using motion graphics and 2D animation, we collaborated with our long time friends at Ironclad to produce a demo video explaining their contract management software. Focusing on their brand and efficiency, we created graphics in accordance to their logo, tying this clean demo video together.
Studio: Deep Sky
Client: Ironclad
Producer: Seth Chaffee
Producer: Blake Boxer
Creative Director: Barret Thomson
2D Animator: Gaby Breiter
2D Animator: Matthew Seely
2D Animator: Adam DiTerlizzi
Motion Graphics Artist: Milan Erceg
Motion Graphics Artist: Eric Neff
Motion Graphics Artist: Grant Perdew
Motion Graphics Artist: Tyler Benjamin
Editorial: Brett White
Audio: Brett White
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