As the leader in digital contracting, Ironclad needed a video that explained how they are bringing teams, processes, and data together to make better, faster business contracts. They came to us to help them emphasize their groundbreaking role in the digital revolution of the backbone of business: the contract.
We created a video that was informational, yet beautiful. Leaning on the themes of synchronization and efficiency, each sequence smoothly transitions into the next. The illustrations drew on inspirations of watercolors and a painterly style, which emphasizes the hand-crafted and human-oriented aspect of their business as well. We also incorporated character animation with the motion graphics to further highlight how much of this process is driven by human ingenuity.
Being used on their website and as a sales tool to attract future clients, the video defines the Ironclad brand as they chart their growth in the technology sector.
Ironclad Clickwrap is the fastest way to execute legally binding contracts online. Embed contracts on your website or app to deliver a seamless customer experience, and manage everything in a single place, controlled by your legal team.
Ironclad's State of Digital Contracting Intro - Winter 2021. A music track was added underneath this video when played during the live event.
Ironclad's State of Digital Contracting - Fall 2021. A music track was added underneath this video when played during the live event.