R-2000 Explainer | Work

Turning a long list of technical improvements into one clear product story.

FANUC’s R-2000 series came with a range of new capabilities and improvements. The challenge was to communicate those updates in a roughly three minute launch video without overwhelming the audience with technical specifications.

Client: FANUC
Studio: Deep Sky
Producer: Jared Hobbs
Creative Director: Barret Thomson

DELIVERABLES
1 × product explainer

‍

More Credits

Turning a long list of technical improvements into one clear product story.

FANUC’s R-2000 series came with a range of new capabilities and improvements. The challenge was to communicate those updates in a roughly three minute launch video without overwhelming the audience with technical specifications.

Client: FANUC
Studio: Deep Sky
Producer: Jared Hobbs
Creative Director: Barret Thomson

DELIVERABLES
1 × product explainer

‍

More Credits

FANUC’s R-2000 series introduced a range of new capabilities, but the challenge was making those technical improvements easy to understand in a roughly three minute launch video. We built the story around what’s new, giving each advancement room to breathe while showing how the updates work together.

The result is a focused product video that communicates the R2000 series’ improvements without getting buried in technical detail.

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CREDITS

Client: FANUC
Studio: Deep Sky
Executive Producer: Jared Hobbs
Creative Director: Barret Thomson
3D Animation Director: Elliott Bynum
3D Animation: Wes Meeks, Aleks Kostrikin

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