Amazon Web Services (AWS)

Cloud Explainers & Product Launch

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to be more agile, lower costs, and innovate faster. As a longtime creative partner, AWS turns to us for fresh, unexpected ways to explain the otherwise in-explainable. Our vibrant gradients and seamless animation transform complex cloud technology into bold, engaging visuals that make the future of cloud computing clear and compelling.

Client: Amazon Web Services
Producer: Jared Hobbs
Producer: Seth Chaffee
Producer: Darcy Feinstein

More Credits

Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud. Millions of customers—including the fastest-growing startups, largest enterprises, and leading government agencies—use AWS to be more agile, lower costs, and innovate faster. As a longtime creative partner, AWS turns to us for fresh, unexpected ways to explain the otherwise in-explainable. Our vibrant gradients and seamless animation transform complex cloud technology into bold, engaging visuals that make the future of cloud computing clear and compelling.

Client: Amazon Web Services
Producer: Jared Hobbs
Producer: Seth Chaffee
Producer: Darcy Feinstein

More Credits

Amazon EKS Auto Mode Explained

We brought Amazon EKS Auto Mode to life with bold magentas and lime greens, visually showcasing its capabilities through dynamic motion design. This fully automated Kubernetes solution streamlines compute, storage, and networking with a single click. Our animations highlight how EKS Auto Mode provisions infrastructure, optimizes resources, and integrates with AWS security services—all while keeping cloud management effortless.

CREDITS

Client: Amazon Web Services
Producer: Jared Hobbs
Producer: Seth Chaffe
Producer: Darcy Feinstein
Art Director: Barret Thomson
Motion Artist: Milan Erceg

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.