In order to highlight the rugged look and feel of Western Star trucks with the scenic backdrop of Central Oregon, we carefully storyboarded a dynamic sequence comprised of a mix of truck 360s, aerial shots, and long shots. The team used a drone to capture these shots, which would be difficult (if not impossible) to get with a locked-down camera. The director and DP observed FAA safety protocols while working closely with the drone operator to shoot the most stunning and effective footage we couldn't have achieved any other way.

Back in the studio, two editors worked simultaneously to shape 75 hours of raw footage into a cohesive whole, with only eight days before the finished video was due. While one editor worked in the studio with our producers and the Western Star team, the other worked off-site to execute the client's preferences and bounce them back to the studio. This method streamlined the editing process, which was especially necessary for a video of this length.

If whatever doesn't kill you truly makes you stronger, then the Western Star shoot has left us ready to tackle any obstacle.

Filmed over the course of 11 days on four separate shoots that extended from February to September of 2020, the massive production was far bigger than any we'd tackled previously. Each day began with a crew roundup to coordinate the day's shooting, making sure all the specific shots would be captured. The demands of the long shoot required us to split the production into two separate units—one capturing exterior shots while the other filmed inside the truck cabins. Since the angle of the sun and time of day were vitally important, the use of two units enabled the production to stay on schedule. Since the video's launch, it has earned more than 40,000 views on YouTube.