Western Star Trucks

49x Launch Video

For our largest production to date, Deep Sky tested ourselves like never before to create an eight-minute video that was as tough and impressive as the trucks it was promoting. The video needed to feature products from three separate Daimler Trucks North America brands: Western Star Trucks, Alliance Parts, and Detroit Diesel Corporation. Shot in the midst of intense summer heat and historic wildfires, the Western Star 49X Reveal pushed us to new extremes every step of the way.

Filmed over the course of 11 days on four separate shoots that extended from February to September of 2020, the massive production was far bigger than any we'd tackled previously. Each day began with a crew roundup to coordinate the day's shooting, making sure all the specific shots would be captured. The demands of the long shoot required us to split the production into two separate units—one capturing exterior shots while the other filmed inside the truck cabins. Since the angle of the sun and time of day were vitally important, the use of two units enabled the production to stay on schedule.

In order to highlight the rugged look and feel of Western Star trucks with the scenic backdrop of Central Oregon, we carefully storyboarded a dynamic sequence comprised of a mix of truck 360s, aerial shots, and long shots. The team used a drone to capture these shots, which would be difficult (if not impossible) to get with a locked-down camera. The director and DP observed FAA safety protocols while working closely with the drone operator to shoot the most stunning and effective footage we couldn't have achieved any other way.

Back in the studio, two editors worked simultaneously to shape 75 hours of raw footage into a cohesive whole, with only eight days before the finished video was due. While one editor worked in the studio with our producers and the Western Star team, the other worked off-site to execute the client's preferences and bounce them back to the studio. This method streamlined the editing process, which was especially necessary for a video of this length.

If whatever doesn't kill you truly makes you stronger, then the Western Star shoot has left us ready to tackle any obstacle. Since the video's launch, it has earned more than 40,000 views on YouTube.

Award Category

Gallery

Gallery
Live Action, Motion Graphics

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Road To Hell | The 49x Launch Teaser

Road To Hell | The 49x Launch Teaser
Live Action, Motion Graphics

We produced this short teaser video for the upcoming launch of Western Star's 49x.

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Live Action, Motion Graphics

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Live Action, Motion Graphics

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Live Action, Motion Graphics

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Behind the Scenes

Behind the Scenes
Live Action, Motion Graphics

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Credits

Amazing people who contributed to this project

Client: Western Star
Senior Marketing Director: Andy Johnson
Agency: HMH
Senior Production Manager: Cindy Marks
Project Manager: David Gutlay
Copywriter: Steve Cox

Production Studio: Deep Sky
Film Director: Jared Hobbs
Producer: James Horn
PA: Pro Bagchi
AD: Jason Wilkenson
DP: Jeremiah Scott
Second Unit Camera: Bryan Thompson
Third Unit Camera: Steve Crocker
4th Unit Camera: Kalina Torino
Drone: Taylor Donaldson
Grip: Das Leune

Editoral Supervisor: James Allen
Senior Editor: Christoph Baaden
Assistant Editor: Bryan Thompson
Motion Graphics: Daniel Bueno
Motion Graphics: Milan Erceg
Colorist: Jordan Snider
Assistant Colorist: Evan Gandy
VFX: Zack Dixon
VFX: Eric Reed
CG: Fury
Audio Mix: Lance Limbocker
Audio Mix: Chip Sloan

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