Being the first year of Sick New World Fest in Las Vegas, the festival organizer Velvet Hammer wanted to spread the word about nu-metal/alt music's hottest new show. Utilizing the characters and graphics package we developed for the festival, we created a sinfully exciting trailer set against a carnival funhouse-themed version of the Las Vegas skyline.
This trailer set the tone and teased the upcoming lineup release of bands like System of a Down, Korn, Deftones, and Incubus. It was formatted specifically for 9x16 mobile viewing, which helped drive over 126K likes on @systemofadown's Instagram
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