Slow Clap collaborated with us on a project for Mindful, who were in the midst of a total product revamp. These branding updates needed a video to reflect their new "Kind by Design" ethos. They opted to film their launch using an interactive video wall showcasing "The Kindness Factory", ensuring the backdrop captured their playful redesign.
Mindful envisioned a vivid interface where a factory, set in real-time, operates behind a presenter, allowing instant interactions like lighting adjustments or functional alterations, blending the digital realm with tangible reality for a flawless visual treat.
The project wasn't simply focused on designing a factory; it aimed to reflect the client's established art direction and create a hospitable atmosphere. However, the endeavor was marked with challenges due to the limited timeframe and an unproven workflow. Still, the objective was clear: to engage in a thorough design process that met the client's requirements while maintaining adaptability.
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