System Of A Down

Genocidal Humanoidz

Deep Sky is proud to have partnered with the GRAMMY Award-winning alt-rock band System of a Down to create the animated sequences in the official music video for their latest single, "Genocidal Humanoidz." Intending to demonstrate the resiliency of Armenians in the face of brutal terror, the video follows an Armenian child who is pursued by demons through the rubble-filled streets of his city. Ultimately, banding together with his supportive community, he manages to ward off the demons.

Our team worked closely with System of a Down to tell a story that is very personal to the band, which is evident through the highly-detailed imagery in the video. In stark contrast to the black-and-white characters and backgrounds, we colored certain elements within the story, such as the purple flower and the demons' red eyes, for heightened metaphorical prominence.

Further bringing the viewer into the reality of the story, we used dramatic camera angles to highlight key moments. These included the startling arrival of the demons and the triumphant moment when the kid joins his people to take a final stand. We blended 2D animation, 3D animation, and motion capture to amplify the video's intensity and provoke a visceral response from the viewer.

The band released the video in January 2021, hosting a livestream fundraiser to benefit the rehabilitation efforts for Armenian soldiers suffering from traumatic injuries. Deep Sky was honored and thrilled to participate in such a riveting and deeply important cause. To learn more or donate, please visit Armenia Fund.

Award Category

2D Character Animation, Music Video

No items found.

2D Character Animation, Music Video

No items found.

2D Character Animation, Music Video

No items found.

2D Character Animation, Music Video

No items found.

2D Character Animation, Music Video

No items found.

Development

Development
2D Character Animation, Music Video

No items found.

Credits

Amazing people who contributed to this project

Label: Columbia Records
Client: System of a Down
Directed by: Shavo Odadjian and Adam Mason
Lyrics: Daron Malakia
Thank you: Sony Music and Velvet Hammer

Animation Studio: Deep Sky
Producer: Jared Hobbs
Co-Director: Mike Anderson
Co-Director: Barret Thomson
Project Manager: Jack Ellis

Animator: Matthew Seely
Animator: Aggelos Papantoniou
Animator: Nikhil Markale
Animator: Alem Pilav
Animator: Mei Mei Leonard
Compositor: Esli Becerra

CONTACT US