ODOT

Public Safety Animated Commercials

In collaboration with Gard and the Oregon Department of Transportation, we joined forces for a series of 3D animated spots, demonstrating the importance of safety, keeping Oregonians safe!

Award Category

Pedestrian Safety

Pedestrian Safety
3D Animated Commercial

Combining our live action and VFX capabilities in this spot, our 3D characters, Viv and Strider, kicked off this hit campaign for our friends at ODOT. We had a blast designing and animating these colorfully loud personalities to shed more light onto the importance of standing out as a pedestrian. These characters are the embodiment of safety, and by having them interacting with people, it helped bring their message into reality.

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Behind The Scenes

Behind The Scenes
3D Animated Commercial

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Park Your Phone

Park Your Phone
3D Animated Commercial

Our first of many commercial spots for ODOT and Gard Communications. Park Your Phone plays throughout Oregon in theaters and broadcast, creating awareness to put your phone away before driving. We were tasked to film and bring to life real elements within a driver’s vehicle. We did this practically using wires, green screen, and a puppeteer. Our toy trooper was practically placed for lighting reference. In post we modeled, textured, rigged, and brought him to life. Our 2D team added a nice touch to the trooper by hand drawing his face and lip sync. Filming was shot at Cinerent West within a day thanks to a killer crew and lot’s of pre-production planning!

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New Stop as Yield Law

New Stop as Yield Law
3D Animated Commercial

Building on the success of our past videos with Gard and the Oregon Department of Transportation, we decided to again join forces on this 3D animated spot demonstrating the new Stop As Yield Law. Shifting gears into our first fully 3D spot for ODOT, we wanted to create something special for our long-time clients. To do this, we created a realistic, yet stylized, urban environment for our characters to navigate, and we storyboarded sequences that are well-known to many cyclists. Our 3D team designed, modeled, and textured this entire cityscape, closely mimicking the vibrant towns and cities across our home state of Oregon. As for characters, the cyclists were rigged specifically for whatever they were riding, while the pedestrians in the background were rigged uniquely for walking.

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3D Animated Commercial

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3D Animated Commercial

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Credits

AMAZING PEOPLE WHO CONTRIBUTED TO THIS PROJECT

Pedestrian Safety
Client: ODOT
Agency: Gard Communications
Production: Deep Sky
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
DP: Russel Eaton
Editor: Grant Perdew
Modeling: Barret Thomson
Retopo: Joe Antico
Texture/Lighting: Esli Becerra
Rigging: Glauber Belo
Rigging: Danilo Pinheiro
Animatics: Jack Ellis
2D animation (Viv): Gaby Breiter
3D animator: Jordan Heard
Tracking & color: Zack Dixon
Compositing: Eric Reed

New Stop As Yield Law
Client: ODOT
Agency: Gard
Animation Studio: Deep Sky
Producer: James Horn
Creative Director: Barret Thomson
Technical Director: Elliott Bynum
Modeling/texturing: Kevin Atkins
Animation: Jordan Heard
Lighting/Compositing: Esli Becerra

Park Your Phone
Client: ODOT
Agency: Gard Communications
Studio: Deep Sky
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
Director of Photography: Russ Eaton
Puppeteer: Zachary Brockhoff
3D Technical Director: Elliot
Editor: Matthew Roberts
3D Modeler: Joe Antico
3D Animator: Jordan Heard
2D Animation: Jack Ellis
Compositor: Esli Becerra
VFX Cleanup: Zack Dixon
VFX Cleanup: Grant Perdew

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