ODOT

Public Safety Commercials

Building on the success of our past videos with Gard and the Oregon Department of Transportation, we decided to again join forces on this 3D animated spot demonstrating the new Stop As Yield Law. Shifting gears into our first fully 3D spot for ODOT, we wanted to create something special for our long-time clients.

It was important that we balanced the clear demonstration of the new law with how it keeps people safe in a busy, and sometimes chaotic, city. To do this, we created a realistic, yet stylized, urban environment for our characters to navigate, and we storyboarded sequences that are well-known to many cyclists. Working closely with our partners at Gard and ODOT, we made sure that our characters prepared for and handled all situations in accordance with their guidelines. Exemplifying safety was our main objective in this video.

Our 3D team designed, modeled, and textured this entire cityscape, closely mimicking the vibrant towns and cities across our home state of Oregon. While complex textures and shaders can be time consuming, we focused on creating a simplistic, stylized environment. As for characters, the cyclists were rigged specifically for whatever they were riding, while the pedestrians in the background were rigged uniquely for walking.

We’re happy to do our part to help keep Oregonians safe.

Award Category

New Stop as Yield Law

New Stop as Yield Law
3D Animation

Building on the success of our past videos with Gard and the Oregon Department of Transportation, we decided to again join forces on this 3D animated spot demonstrating the new Stop As Yield Law. Shifting gears into our first fully 3D spot for ODOT, we wanted to create something special for our long-time clients. To do this, we created a realistic, yet stylized, urban environment for our characters to navigate, and we storyboarded sequences that are well-known to many cyclists. Our 3D team designed, modeled, and textured this entire cityscape, closely mimicking the vibrant towns and cities across our home state of Oregon. As for characters, the cyclists were rigged specifically for whatever they were riding, while the pedestrians in the background were rigged uniquely for walking.

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Pedestrian Safety

Pedestrian Safety
3D Animation

Combining our live action and VFX capabilities in this spot, our 3D characters, Viv and Strider, kicked off this hit campaign for our friends at ODOT. We had a blast designing and animating these colorfully loud personalities to shed more light onto the importance of standing out as a pedestrian. These characters are the embodiment of safety, and by having them interacting with people, it helped bring their message into reality.

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Behind The Scenes

Behind The Scenes
3D Animation

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Park Your Phone

Park Your Phone
3D Animation

Our first of many commercial spots for ODOT and Gard Communications. Park Your Phone plays throughout Oregon in theaters and broadcast, creating awareness to put your phone away before driving. We were tasked to film and bring to life real elements within a driver’s vehicle. We did this practically using wires, green screen, and a puppeteer. Our toy trooper was practically placed for lighting reference. In post we modeled, textured, rigged, and brought him to life. Our 2D team added a nice touch to the trooper by hand drawing his face and lip sync. Filming was shot at Cinerent West within a day thanks to a killer crew and lot’s of pre-production planning!

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A Crash Is No Accident

A Crash Is No Accident
3D Animation

Gard approached us to produce a third spot for ODOT. The concept is to begin at the scene of an incident, rewind to how it all started, and fast forward/stop as the night progressed. To tell the story within 30-seconds we thoughtfully storyboarded and created a shot list we would need in order clearly communicate with viewers that a crash is not an accident.

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Move It

Move It
3D Animation

Using a combination of live action production and visual effects, we collaborated with our friends at Gard and ODOT to create this spot promoting safety measures when involved in a crash. This video features 3D animation and object removal/replacement.

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Credits

Amazing people who contributed to this project

Pedestrian Safety
Client: ODOT
Agency: Gard Communications
Production: Deep Sky
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
DP: Russel Eaton
Editor: Grant Perdew
Modeling: Barret Thomson
Retopo: Joe Antico
Texture/Lighting: Esli Becerra
Rigging: Glauber Belo
Rigging: Danilo Pinheiro
Animatics: Jack Ellis
2D animation (Viv): Gaby Breiter
3D animator: Jordan Heard
Tracking & color: Zack Dixon
Compositing: Eric Reed

New Stop As Yield Law
Client: ODOT
Agency: Gard
Animation Studio: Deep Sky
Producer: James Horn
Creative Director: Barret Thomson
Technical Director: Elliott Bynum
Modeling/texturing: Kevin Atkins
Animation: Jordan Heard
Lighting/Compositing: Esli Becerra

A Crash Is No Accident
Client: ODOT
Agency: Gard Communications
Production: Deep Sky
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
DP: Russel Eaton
Editor: Miguel Aguilar
Color correct: Grant Perdew
Lead actor: Josh Rice
Officer: Sheriff Robby Nashif

Park Your Phone
Client: ODOT
Agency: Gard Communications
Studio: Deep Sky
Director: Jared Hobbs
Producer: James Horn
Art Director: Barret Thomson
Director of Photography: Russ Eaton
Puppeteer: Zachary Brockhoff
3D Technical Director: Elliot
Editor: Matthew Roberts
3D Modeler: Joe Antico
3D Animator: Jordan Heard
2D Animation: Jack Ellis
Compositor: Esli Becerra
VFX Cleanup: Zack Dixon
VFX Cleanup: Grant Perdew

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