Icon Motosports

Helmet Release Shorts

We partnered with the world's leading street-based protective motorcycle apparel brand ICON Motosports to create social media shorts promoting the launches of their beautiful helmets. Known for their highly-stylized and detailed helmet illustrations, we delivered engaging narrative shorts that would live up to the high expectations of their dedicated fans.

Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 1970s animated Lord of the Rings-style in Airflite 4Horsemen. With more gorgeous helmets in the works, we can't wait to share more with you soon.

Award Category

Beastie Bunny

Beastie Bunny
2D Character Animation

We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter's laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster's transformation. ICON is known for it's beautiful helmet designs, but this video engaged with their fans on a whole new level.

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Trick or Street 2

Trick or Street 2
2D Character Animation

Trick or Street returns with Trick or Street 2, and it's more sinister and darker than ever. Heavily inspired by the original logo and capturing the spookiness of Halloween, the pumpkin rider emerges from his evil pumpkin castle to wreak havoc upon the world and set it ablaze! The animation we created in this video showcases the rider's dark magic as he summons his deadly weapons like his pumpkin bombs and scythe. We designed environments that match the character's persona, casting him in deep black shadows. Tons of spooky gnarled roots come from the ground, evil-looking pumpkins litter the cracked and burning road, and jagged deadly mountains lay in the distance. Fire shows just how much carnage he was bringing to the world.

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Airform Pharaoh

Airform Pharaoh
2D Character Animation

We teamed up with ICON Motosports again to create this tomb-shaking animated piece to promote the release of their Airform Pharaoh helmet. The pharaoh rises from the grave and draws life from a snake-bitten heart, culminating in a gruesome resurrection as the pharaoh of old.

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Airflite 4Horsemen

Airflite 4Horsemen
2D Character Animation

We partnered again with the legendary Portland-based motorcycle apparel company ICON Motosports to create this haunting social media animation promoting the release of their Airflite 4Horsemen helmet. Inspired by the helmet's artwork and animated in the style of the 1970s Lord of the Rings film, this short brings Conquest, War, Famine, and Death into terrifying reality.

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2D Character Animation

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2D Character Animation

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Credits

Amazing people who contributed to this project

Beastie Bunny
Client: ICON Motosports
Producer: Jared Hobbs
Creative Director: Barret Thomson
Art Director: Barret Thomson
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson
Storyboards: Adam DiTerlizzi, Matthew Seely, Gaby Breiter
Animators: Adam DiTerlizzi, Jack Ellis
Compositing: Jack Ellis, Esli Becerra
Sound Design: Mikey Navarro

Airflite 4 Horsemen
Client: ICON Motosports
Executive Director: Jared Hobbs
Marketing Director: Max Richards
Animation Supervisor/Production Manager/Animator/Compositing: Jack Ellis
VFX+Motion Graphics/Compositing: Esli Becerra

Airform Pharaoh
Client: ICON Motosports
Executive Director: Jared Hobbs
Creative Director/Character Design/Storyboards: Barret Thomson
Animation Supervisor/ Production Manager/Animator: Jack Ellis
VFX/Motion Graphics/Compositing: Esli Becerra
Character Animation: Matthew Seely

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