Icon Motosports

Helmet Release Shorts

We partnered with the world's leading street-based protective motorcycle apparel brand ICON Motosports to create social media shorts promoting the launches of their beautiful helmets. Known for their highly-stylized and detailed helmet illustrations, we delivered engaging narrative shorts that would live up to the high expectations of their dedicated fans.

Each video has a specific style and tone to fit that specific helmet, whether it was a classic WB-style in the Beastie Bunny video or a 1990s animated cartoon, complete with the iconic gross-out frame. With more gorgeous helmets in the works, we can't wait to share more with you soon.

Award Category

Airform Facelift

Airform Facelift
2D Character Animation

We kept this character's need for speed in mind for our latest 2D animated short for ICON's newest helmet release, the Airform Facelift. The Airform Facelift celebrates these heavy-handed throttle jockeys. In this short, our main crusin' character speeds across the screen faster than his face can.

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Soul Food

Soul Food
2D Character Animation

We partnered again with the legendary Portland-based motorcycle apparel company ICON Motosports to create this spooky social media animation promoting the release of their Airframe Pro Soul Food helmet. Inspired by the helmet's artwork, we our 2D and Motion Graphics teams created a ghostly character, just as chilling as the helmet.

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Beastie Bunny

Beastie Bunny
2D Character Animation

We partnered with the legendary Portland-based motorcycle apparel company ICON Motosports to create this wild social media animation promoting the release of the Beastie Bunny helmet. This style was inspired by the classic Warner Bros animations, as we get a glimpse into the cotton-tailed concocter’s laboratory where he is piecing together his abomination-creation. Starting with both rigged and hand-animated characters, we added electricity effects to highlight the monster’s transformation. ICON is known for it’s beautiful helmet designs, but this video engaged with their fans on a whole new level.

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Space Force

Space Force
2D Character Animation

For ICON Motosports release of their Airflite Space helmet, we created a cosmic 2D animated video packed with interplanetary patriotism and joyrides across the galaxy.

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Airform Stroker

Airform Stroker
2D Character Animation

In collaboration with ICON Motosports we created a 2D animated short for their new helmet, the Airform Stroker, featuring our main characters on a crusade for speed, and rebel metal racing. In this short we see close ups of the iconic Raw Dog and Casa Diablo at the track racing to towards victory lane in a fiery explosion at the finish line.

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Return of the Pharaoh

Return of the Pharaoh
2D Character Animation

We teamed up with ICON Motosports again to create this tomb-shaking animated piece to promote the release of their Airform Pharaoh helmet. The pharaoh rises from the grave and draws life from a snake-bitten heart, culminating in a gruesome resurrection as the pharaoh of old.

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Credits

AMAZING PEOPLE WHO CONTRIBUTED TO THIS PROJECT

Beastie Bunny
Client: ICON Motosports
Producer: Jared Hobbs
Creative Director: Barret Thomson
Art Director: Barret Thomson
Production Manager: Jack Ellis
Character Design: Adam DiTerlizzi
Background Design: Barret Thomson
Storyboards: Adam DiTerlizzi, Matthew Seely, Gaby Breiter
Animators: Adam DiTerlizzi, Jack Ellis
Compositing: Jack Ellis, Esli Becerra
Sound Design: Mikey Navarro

Airflite 4 Horsemen
Client: ICON Motosports
Executive Director: Jared Hobbs
Marketing Director: Max Richards
Animation Supervisor/Production Manager/Animator/Compositing: Jack Ellis
VFX+Motion Graphics/Compositing: Esli Becerra

Airform Pharaoh
Client: ICON Motosports
Executive Director: Jared Hobbs
Creative Director/Character Design/Storyboards: Barret Thomson
Animation Supervisor/ Production Manager/Animator: Jack Ellis
VFX/Motion Graphics/Compositing: Esli Becerra
Character Animation: Matthew Seely

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