As part of a series of corporate animated videos Deep Sky and Etage produced for Hexagon, ‘Shaping Smart Change’ was the opener for the HxGN conference and essentially a purpose statement video for the Hexagon brand.
While we had already developed an overall visual style in the previous videos, determining the visuals meant really taking the time to understand Hexagon’s values and mission, with a lot of careful conceptualization and asset creation, so we could accurately reflect their message in a simplified and refined animated form. Particular attention needed to be paid to the script, narrator, and composer as well. Timing down to each frame was critical and each piece had to compliment each other perfectly to achieve a kind of fluidity and graceful flow.
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