Hexagon

Brand Anthems

Deep Sky worked closely with étage to produce a series of animated corporate videos for Hexagon promoting their individual departments and their unique missions within the company umbrella. Hexagon’s branding style is very specific, so a lot of time went into distinguishing the overall look and flow of the series. The challenge was taking ideas that were very complex and distilling them into simplified visuals that elegantly flowed with a poetic script.

We used basic shapes as a theme to reflect the Hexagon mission of “shaping smart change.” Scripts required brainstorming visuals even before storyboarding to make sure the timing and concepts would work, and a set of rules for sizing shapes had to be defined during asset creation to keep everything cohesive. We tweaked the conceptualized storyboards and designs for weeks until every scene complimented one another and flowed effortlessly.

We also had to work closely with the narrator and composer, since timing, emphasis, and flow were crucial. With constant communication, collaboration, thoughtful design, and a beautifully written script, we were able to create a rhythmic dance between the narrative and visuals and produce an attractive piece that Hexagon proudly shares.

Award Category

Safety and Infrastructure

Safety and Infrastructure
Motion Graphics

For Safety and Infrastructure, we used basic shapes as a theme to reflect the Hexagon mission of “shaping smart change.” The line tells the story of how the department is “shaping outcomes.” We tweaked the conceptualized storyboards and designs for weeks until every scene complemented one another and flowed effortlessly. Along with design, editing and animation, we provided a campaign of vector illustrations to Hexagon for each key scene in the video. With constant communication, collaboration, thoughtful design, and a beautifully written script, we were able to create a rhythmic dance between the narrative and visuals and produce an attractive piece that Hexagon proudly shares.

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The Shape of Progress

The Shape of Progress
Motion Graphics

As part of a series of corporate animated videos Deep Sky and etage produced for Hexagon, ‘Shaping Smart Change’ was the opener for the 2016 HxGN conference and essentially a purpose statement video for the Hexagon brand. While we had already developed an overall visual style in the previous videos, determining the visuals meant really taking the time to understand Hexagon’s values and mission, with a lot of careful conceptualization and asset creation, so we could accurately reflect their message in a simplified and refined animated form.

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PPM

PPM
Motion Graphics

We teamed up with our friends over at etage once again to produce another brand-building corporate video for Hexagon’s Shaping Smart Change campaign, this time for their Power Process and Marine (PPM) division. The theme of this one was “big” – a concept that played on PPM’s mission to confront our world’s big challenges with big ideas and technology that will ‘shape smart change’.

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Shape of Potential

Shape of Potential
Motion Graphics

For the most recent HxGN Live conference in Las Vegas, we teamed up with etage to produce a live show open experience to introduce the keynote speaker with flair. Each year, HxGN pushes to do something new that will 'wow' the audience. This year, our challenge was to design an 8,000-pixel wide video in the branded style of Hexagon while working with a professional dancer 600 miles away. Our team scaled the screen to match the dancer, while our 2D animator drew rough character animations for the live dancer to reference during rehearsals. We even created a 3D model of Hexagon's CEO Ola Rollen to float down to the stage on a balloon for his appearance.

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AgrOn Production | Forestry

AgrOn Production | Forestry
Motion Graphics

We collaborated with Etage and Hexagon on several live action videos for AgrOn Production. Videos for logging and sugarcane were written, edited and voiced in English and Portuguese.

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Motion Graphics

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Credits

Amazing people who contributed to this project

Safety and Infrastructure
Client: Hexagon
Agency: Etage
Script: Chris Fitzgerald
Animation: Deep Sky
Director: Jared Hobbs
Motion Designer: Milan Erceg
Motion Generalist: Nolan Lorch
Illustrations: Aaron Humphres
Voice Over: Ulf Bjorklund
Music: Darren Goldberg

PPM
Client: Hexagon
Agency: Etage
Studio: Deep Sky
Director: Jared Hobbs
Motion Designer: Milan Erceg
Motion Graphics: Chip Webster
3D modeling: Michael Johnson

The Shape of Progress
Client: Hexagon
Agency: Etage Creative
Script: Chris Fitzgerald
Animation: Deep Sky
Director: Jared Hobbs
Producer: Nikki Richter
Art Director: Milan Erceg
Motion Graphics: Chip Webster
Motion Graphics: Milan Erceg
Motion Graphics: Nolan Lorch
Sound Effects: Michael Winters
Voice Over: Ulf Bjorklund

AgrOn Production
Client: Hexagon
Agency: Etage
Production studio: Deep Sky
Creative Director
Producer: James Horn
Art Director: Barret Thomson
Editing: Steve Crocker
Motion Designer: Ben Drake
VFX: Esli Becerra
Script: Ian Miller

Shape of Potential
Client: Hexagon
Agency: Etage
Animation: Deep Sky
Producer: Jared Hobbs
Art Director: Barret Thomson
Lead Motion Designer: Ben Drake
Technical animation: Esli Becerra
Storyboarding: Jack Ellis
3D modeling: Michael Johhson
Voice Over: Ulf Bjorklund
Music: Darren Goldberg

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