D'Addario

Product Catalog 3D Renderings

We collaborated with D'Addario, (yes, THE D'Addario!) on an ambitious 4-month project creating thousands of SKU renderings of their products and accessories. In the first month, we primarily focused on pipeline setup, master lighting and SKU angles. A majority of products didn't have available CAD files which required our team of artists to model every master SKU by referencing physical products. In order to complete such a huge catalogue of SKUs in a short amount of time, we completed guitar and orchestral strings first, then accessories and woodwinds, and finished with percussion.

Below is a small portion of the SKUs and angles we produced for each major category, but you can see all product renderings on their website at www.daddario.com.

Award Category

3D Product Visualization

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3D Product Visualization

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3D Product Visualization

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3D Product Visualization

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3D Product Visualization

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3D Product Visualization

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Credits

Amazing people who contributed to this project

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliot Bynum
3D Lighting: Esli Becerra
3D Artist: Michael Johnson
3D Artist: Geoffrey Nakanishi
3D Artist: Jordan Heard
3D Artist: Kevin Atkins
3D Artist: Joe Antico

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