D'Addario

Product Catalog 3D Renderings

We’re a longtime partner of the music instrument and accessory company D'Addario. We have created thousands of product renders for their online store and catalogs and produced technical 3D animations for product releases. Using CAD models and the products themselves, we have developed a tight 3D pipeline to create high volumes of renders for a variety of SKUs and colorways.

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum

More Credits

We’re a longtime partner of the music instrument and accessory company D'Addario. We have created thousands of product renders for their online store and catalogs and produced technical 3D animations for product releases. Using CAD models and the products themselves, we have developed a tight 3D pipeline to create high volumes of renders for a variety of SKUs and colorways.

Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum

More Credits

A majority of products didn't have available CAD files which required our team of artists to model every master SKU by referencing physical products. In order to complete such a huge catalogue of SKUs in a short amount of time, we completed guitar and orchestral strings first, then accessories and woodwinds, and finished with percussion.

Below is a small portion of the SKUs and angles we produced for each major category, but you can see all product renderings on their website at www.daddario.com.

VENN & Technical Product Render Highlights

CREDITS

Product Catalog 3D Renderings
Client: D'Addario
Production Company: Deep Sky
Producer: Jared Hobbs
Project Manager: Elliott Bynum
3D Lighting: Esli Becerra
3D Artist: Michael Johnson
3D Artist: Geoffrey Nakanishi
3D Artist: Jordan Heard
3D Artist: Kevin Atkins
3D Artist: Joe Antico

VENN Credits
Client: D'Addario
Studio: Deep Sky
Producer: Jared Hobbs
3D Technical Director: Elliott Bynum
Motion Design: Esli Becerra
Motion Design: Daniel Bueno

Technical Highlights
Client: D’Addario
Studio: Deep Sky
Creative Director: Jared Hobbs
Producer: James Horn
Project Manager: Elliott Bynum
3D Designer: Esli Becerra
3D Designer: Daniel Bueno
3D Modeling: Kevin Atkins