Product Catalog 3D Renderings

We collaborated with D'Addario, (yes, THE D'Addario!) on an ambitious 4-month project creating thousands of SKU renderings of their products and accessories. In the first month, we primarily focused on pipeline setup, master lighting and SKU angles. A majority of products didn't have available CAD files which required our team of artists to model every master SKU by referencing physical products. In order to complete such a huge catalogue of SKUs in a short amount of time, we completed guitar and orchestral strings first, then accessories and woodwinds, and finished with percussion.

Below is a small portion of the SKUs and angles we produced for each major category, but you can see all product renderings on their website at www.daddario.com.