In the VENN tech video, we aimed to visualize how the function of natural elements can be elevated by smart and integrated engineering. The video shows the compatibility of natural cane with synthetic fibers, giving users the flexibility and response they expect from a D'Addario reed.

Creating natural simulations were important in this video. You first see this in the fibers, which flow in a hyper-realistic way. The realism continues as we use particle simulations to show how sound interacts with the reed. And finally, the durability is shown using a water simulation that wraps around and drips onto the reed itself.