The Ask

Clearly Filtered approached us with a straightforward challenge: Effectively communicate that this is the most advanced water filtration system on the market. This video needed to act as both an informational marketing asset for them as well as a beacon of it’s premium brand positioning. 

While the product’s features and functions are highly technical, the ultimate benefit to the end user is health and trust. While much of that could be conveyed through technical animation, much of it would come across through the script and product presentation.

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.