Hero Product Shots

This project was a fusion of art and technology, where we sought to capture not just the Water Pitcher's physical features, but its essence and impact on the end-user.

Objectively, it’s a beautiful product. Utilizing product CADs, our team created a 3D rendered model of the Water Pitcher and Affinity Filtration Technology, complete with the transparent body and filled with pure, filtered water.

Next, we constructed a lighting setup and rendering pipeline that showcases this beauty. We developed a 3D environment of a kitchen with plenty of natural light. This light shined on and passed through the product’s clear body, showing a level of beauty so closely tied to the product’s functions themselves.

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