Ayar Labs is continually breaking barriers by enabling the next phase of Moore's Law through optical connectivity. They just needed to visualize this revolutionary breakthrough to their audience in a comprehensible way for the most tech-savvy engineers as well as the casual viewer.
We worked closely with Ayar's engineers to learn exactly how their products function and how this could be represented using both photo-realistic 3D renders and more abstract visualizations. The result required us to create a clear narrative with highly articulate sequences and smooth transitions.
Ayar Labs uses the video at industry trade shows and on their website. Still renders and video segments are also used throughout their site, which all cohesively fit into their branding guidelines.
Studio: Deep Sky
Agency: OmniScale Media
Brand: Ayar Labs
Producer: James Horn
Creative Director: Barret Thomson
Motion Designer: Daniel Bueno
Production Coordinator: Blake Boxer