Engagement: Video content is dynamic, visually stimulating, and allows for storytelling, making it more engaging than a simple text or spoken explanation. It keeps the viewer's attention by appealing to multiple senses at once.
Relatability: A video presentation can effectively convey emotions, experiences, or complex ideas through visual and auditory cues. It can make a subject matter feel more relatable, humanizing a brand or concept.
Retention: People tend to retain information better when it is presented visually and audibly, improving the effectiveness of the message or information being delivered. A memorable video can make a stronger impression and more lasting impact than a typical explanation.
