In 2023, Big Wild had been on their Efferusphere Tour visiting cities across the US. When they booked shows at some of the biggest American music festivals like Coachella, Hangout, Bonnarroo, Red Rocks, Lollapalooza, Cascade Equinox, and Suwanee Hulaween, they wanted on-stage graphics that matched the scale of those shows.
They brought a list of songs that they wanted some new animated motion graphics created, and we began working with them on finding some visual inspiration. We focused on abstract shapes, bright colors, and continuous loops. We stayed away from anything narrative or too distracting, as we wanted the focus to remain primarily on the band's performance.