Today, cinematic budgets are as epic as the stories they tell, but Pixar stands alone with its big-screen price-tags. But why do these beloved films cost a fortune compared to other blockbuster hits? Pixar's President, Jim Morris, sheds insight on the surprising truths behind the studio's hefty visual investments reported by our friends at Cartoon Brew.
In the competitive world of blockbuster cinema, budgeting is an art form in and of itself. The ever-present question of "how much does a studio cost?" or costs of overall production, is intriguingly evident. Recent theatrical releases have displayed a varied range in investments: "Spider-Man: Across the Spider-Verse" reportedly has a budget of $100-150 million, while "The Super Mario Bros. Movie" stands at around $100M. Both "Ruby Gillman, Teenage Kraken" and "Teenage Mutant Ninja Turtles: Mutant Mayhem" were allocated $70M. Disney-Pixar's "Elemental," with a rumored budget of $200M, poses challenges to traditional box office theory, particularly when considering its release details such as, "When does the movie elemental come out on Disney Plus+?" or furthermore, its rumored presence Netflix.
The high cost of Pixar's productions isn't just a number. Delving into the fine print and Pixar credits, this reveals several influential factors. Firstly, Pixar's commitment to domestic production underlines the studio's emphasis on collaboration and centralized creativity. While competitors like Dreamworks also prioritize domestic production, many studios venture overseas to scout out economic advantages. Secondly, Pixar's holistic approach to accounting stands out; their budgets encompass all expenses, including executive salaries, painting a complete financial picture. Lastly, their pursuit of technical mastery and character development in projects like "Elemental" demands significant investment.
With each new Pixar release, we're all abuzz with excitement more than concern over budgets. Sure, "Lightyear" didn't quite land as expected, but "Elemental" is already showing (glowing?) promise, backed by promising box office theories. For us long-time Disney & Pixar aficionados, it's the heart and soul of the story that captivates, not the price tag or the numbers.
Taking lessons from Pixar's approach and strategy, other studios, like Deep Sky, have adopted similar frameworks, albeit at smaller scales. For instance, Deep Sky produces our projects with nearly all in-house employees, which guarantees creative quality in all steps of production. Our teams are comprised of artists and producers who are well-integrated within our pipeline and familiar with our processes.
In contrast to Pixar's early years, we often produce future projects with our clients (unlike Pixar, whose co-founder Ed Catmull famously said sequels are "a form of creative bankruptcy"). When our clients come to us with future projects, they can find familiarity and comfort with the same creative and production team they had worked with previously.
Just as Pixar stands out within the film production industry for their innovative approach, we aim to stand out as well by offering our clients service and quality that no other studio can offer.
Curious to find out how our approach can launch your product or define your brand? Reach out and let's chat.