Whether you've come across driverless cars in your early morning search for a New York Times crossword puzzle or found yourself pondering, "Can you get a DUI in a self-driving car?" the unavoidable reality is that the future of transportation is here, and it's being driven by autonomous technology companies. As of 2021, the global market for these self-driving vehicles stood at around $54.23 billion. According to an article published by Allied Market Research, this number is projected to rev up to approximately $556.67 billion by 2026.

As numbers rise, concern around safety is expected. Research from the National Highway Traffic Safety Administration (NHTSA) suggests that nearly 94% of all crashes are due to human error. Autonomous tech has the potential to drastically cut down on these incidents. Imagine a world where drunk driving is virtually eradicated, not by changing human behavior, but by providing drivers with a tech savvy safer option.

Self-driving technology isn't only for Silicon Valley giants and high-end manufacturers anymore. From tech companies to ambitious startups, companies are investing in self-driving technology. According to the Brookings Institute, investments in the autonomous vehicle industry, lidar technology, and their associated hardware, software, and services, surpassed $80 billion by June 2017.

At the same time, we're seeing an evolution in public sentiment. According to a 2020 survey from Partners for Automated Vehicle Education (PAVE), 60% of Americans remain skeptical about autonomous cars. Change is never easy, and this is a marathon, not a sprint. As autonomous tech improves, it's a good bet that public trust will follow suit.

Autonomous vehicles are no longer a sci-fi dream. They're here, they're rapidly evolving, and they're poised to change the game. Whether you're an Elon Musk superfan or someone who's weary of endless commutes and gridlock traffic, it's time to pay attention. With lidar technology and autonomous car companies leading the charge, the journey ahead promises to be one heck of a ride.

Before the future can exist in reality, it needs to visualized. At Deep Sky, we're proud to partner with some of the most forward-thinking companies in the world to imagine how their technology will fit into people's lives. From explainer videos to brand anthems and from product renderings to immersive experiences, companies are learning the value of teaming up with creative studios to create assets that tell their story.

Interested to see how your idea will change the world? Contact us to find out more.