Instagram (2016): Instagram introduced a new logo in May 2016, which was a stark departure from its iconic retro camera design. The new logo was a simple, flat, colorful gradient with a white outline of a camera. The change created criticism and confusion among users. Many believed the new design was a step down in terms of aesthetic and their former, strong brand logo design.

 “While the icon is a colorful doorway into the Instagram app, once inside the app, we believe the color should come directly from the community’s photos and videos,” notes Ian Spalter, Head of Design at Instagram.